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About the D&D Building

The Decoration and Design Building (DDB) is the world’s leading design resource center, a New York City icon and an international destination where design professionals and enthusiasts alike come to be inspired.

The DDB is home to over 100 luxury showrooms and offers an unparalleled line-up of residential and commercial products. Always at the forefront of its industry, the DDB provides its visitors—which include some of the biggest names in interior design and architecture—with unique experiences including informative yet entertaining seminars, professional programs, networking opportunities, exclusive design services and more.

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Destination Advantage

The D&D Building provides an unrivaled platform to create commerce. Within the D&D community our showrooms enjoy a collaborative, integrated culture through association with the industry’s most powerful brands. This environment fuels success and is supported by skilled marketing and event management services to promote showrooms, products and traffic.

The DDB Distinction
445.000 sq.ft.
Design center footprint
1.000 - 16.000 sq.ft.
Showroom spaces
750+
Product lines
100+
Designer showrooms
85.000+
Annual guest traffic
4.000+
Annual design market attendees
30+
HOMES FOR THE FLAGSHIP LOCATIONS OF DOMESTIC AND INTERNATIONAL BRANDS
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The Business of Design

Our showroom-partners recognize the value of investment with the D&D. Renowned as the region’s time-honored luxury resource, D&D has long delivered a critical depth and breadth of offerings crucial to every aspect of the design process. This distinction ensures the industry’s top professionals consistently make D&D their go-to choice for selection, service, innovation and inspiration.

Showrooms have 10+ years of D&D tenancy
Of showroom clients are age 36-45 years of
Showrooms have 10+ years of PDC tenancy
Annual sales
$1M - $2M
$6M+
Business Focus
Residential
Commercial
Hospitality
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Marketing Benefits

Offering an array of opportunities that extend brand message, enhance visibility and drive sales, D&D provides showrooms with an arsenal of marketing programs to engage with preferred design professionals and affluent consumers of designer home furnishings.

Fall & Spring Markets

Each year, the D&D is host to an in-person and virtual Fall and Spring Market, which is New York’s showcase for global design. The markets debut an array of luxury furnishings and resources crafted by today’s foremost design innovators. The events feature keynote programs, product introductions and showroom happenings, complemented by presentations from the nation’s leading publications, editors and tastemakers. Over 3000+ trade professionals from the New York area and around the globe travel to attend the markets.

Showroom Promotions

The D&D has its own editorial calendar to share news from the showrooms with the design community. Each month, the showrooms can provide content to the D&D marketing staff to distribute on the D&D marketing platforms.

D&D’s Marketing Reach & Influence

Below are the platforms that are made available to the showrooms to be featured on the D&D marketing channels each month and an estimate of the reach:

  • DDBuilding.com: 500,000+ visitors per year
    Showrooms are granted 12 news articles per year.
  • Email List: 50,000+ email subscribers
    Showrooms are granted 12 email blasts per year.
  • Social Media: 30,000+ followers on Instagram & Facebook
    Showrooms are granted 12 social posts per year.
  • Virtual Events: The D&D is always looking for opportunities to partner with showrooms on webinars, contests, and creative ways to engage with our audiences.
DDBuilding.com

Averaging 13,000 visits and 50,000 page views per month, D&D’s website provides a searchable database to source individual showroom pages featuring company overview, visuals, contact info, product listings and hotlinks. Additionally, the site offers a calendar of events, news and information postings, social media links, newsletter archive and designer referral services.

Showroom Directory

The D&D website hosts a comprehensive visitor guide to the showrooms and manufacturers represented at the D&D. This includes building information, showroom and line listings, floor plans, product categories, calendar of events and trade resources. Showrooms have their own personalized page on the site, and a host of advertising opportunities are available.

Email Communications

Accessing 50,000+ design professionals, architects, industry trade associations, media and design enthusiasts, D&D continuously promotes showroom news, product announcements, lectures, exhibitions and sponsor incentives actively engaging customers with the Design Center’s array of offerings.

Social Media

D&D engages 50,000+ fans and followers via its Facebook, Instagram, Pinterest, Twitter and GoDesignGo social media platforms, sharing up-to-the-minute information, images and conversation on events, products and happenings throughout the Design Center

Public Relations

D&D leverages its relationships with top design and lifestyle editors and bloggers among 100+ regional and national trade/consumer media, advancing relevant editorial opportunities for products, showrooms, trends and industry events among print, broadcast and online outlets.

GoDesignGo Blog

Cohen Design Centers editorial-driven GoDesignGo blog covers the best in luxury home furnishings and the latest trends in the world of design, art, architecture, landscaping and lifestyle, providing showrooms with a substantive media outlet to promote best-in-class design.

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The company we keep

D&D boasts a collection of the world’s best luxury brands and most innovative custom designs assuring best-in-class association, as defined by a sampling of marquis corporate showrooms.

Access to Influence

D&D consistently engages with the nation’s leading design and lifestyle media, developing synergistic opportunities promoting great design. Leveraging promotional events, keynote presentations and editorial opportunities, D&D maximizes its magazine partnerships to elevate brand awareness among design influentials and their clientele.

The Design-Savvy Consumer

Responding to the growing consumer demand for access to exclusive designer products, the Decoration & Design Center allows design enthusiasts exclusive entry to procure luxury furnishings from our to-the-trade Design Center showrooms.

Unlimited Access

Consulting + Buying Program

A unique insider consulting & buying program that provides discriminating consumers not presently working with a designer the opportunity to purchase a limited number of items at to the-trade only prices plus a modest administrative fee. This service extends a coveted privilege to select from the variety of textiles and furnishings available only at the D&D Building.

Designer Referral Program

A complimentary service that helps individuals select an interior designer who best suits their taste, project scope and budget. Whether building a new home, planning a renovation or redecorating a single room, our designers represent a broad range of talent and styles and have been recognized and awarded by national trade associations and publications.

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Managed by a Proven Leader

Cohen Brothers Realty Corporation (CBRC) is a private real estate development and management firm with more than 50 years of success developing, redeveloping and operating premier properties in prime locations in major U.S. markets.

Premium Real Estate

With a 12 million square-foot real estate portfolio and a belief that great architecture and design transform a development project as a work of art, CBRC approaches each asset with a long-term view focusing on creating and maintaining properties that will shape skylines.

This passion for design has inspired the firm’s focus in redeveloping and revitalizing world-class design centers across the country, including the Decoration & Design Building (New York, NY), Pacific Design Center (Los Angeles, CA), Design Center of the Americas (Dania Beach, FL) and Decorative Center Houston (Houston, TX).

At the heart of CBRC’s design center management philosophy is a commitment to partnership marketing. We work collaboratively with our showroom-partners developing programs and platforms that support their unique selling needs. Engaging the finest talents in the design and real estate industries, CBRC provides responsive on-site sales, marketing and operations management powered by years of experience, carefully cultivated contacts and specialized knowledge to support showroom success while increasing revenue and driving long-term profitability.

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