Koroseal’s core product portfolio includes commercial wallcoverings, wall protection systems, dry erase presentation surfaces, digitally printed wallcoverings and other complementary specialty interior finish products (such as fabrics, wood, metal and specialty coatings). These products are specified and used by interior designers, architects, contractors, facility managers and corporations, and they are primarily featured in the hospitality, healthcare, corporate, retail and education markets. Koroseal’s marketing strategy takes a comprehensive approach to promoting its entire brand portfolio of commercial interior products. Their core brand strategy of “surface-scaping” allows their salespeople to collaborate with their customers and offer a wide range of innovative and coordinated products. This proprietary concept highlights the ease of use and interconnectivity of Koroseal products and the innovative solutions they can provide. It positions Koroseal as a “One Source Resource”, making it easier for customers to find what they need quickly and create beautiful and functional interior spaces.
In addition to its diverse range of products, Koroseal has a unique distribution model. They have the industry’s largest company-owned sales force, and they further differentiate themselves as the only vertically integrated commercial products distributor with owned production in North America. Koroseal’s experienced sales force provides substantial market coverage and best-in-class service, allowing them to forge long term relationships with their clients, form a loyal customer base and achieve strong market share.